After all, nothing goes better with cookies, coffee, or cereal than milk. The idea was that of deprivation marketing: showing Americans what their everyday lives would look like without the humble staple in their fridge. Without MilkĬreated by Jon Steel, Jeff Goodby, and Rich Silverstein at Goodby Silverstein & Partners for the California Milk Processor Board, it was a bold move during that time. While the ad looks and feels different now, it’s still built upon the huge success of the ‘Got milk?’ brand. The ad, which encourages the consumption of milk, began rolling out in 1993 and continues to the present day. If there was one ad campaign that stood out in the 90s – and even defined the era – it would be the ‘Got milk?’ campaign.
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